Case Study:
Amber Fidler, Yoga Lounge Bournemouth
When I met Amber in August of 2018, she was tired…
She was tired of always guessing when it came to running her yoga studio, Yoga Lounge.
She was tired of always working in the business, instead of on it, and not feeling like a true entrepreneur.
And she was tired of being overworked – she was going on six years without a single paycheck for herself.
She was beyond ready for expert guidance. And for some big changes.
So that’s exactly what we did over the next six months – we changed everything.
And the results?
Simply amazing:
• After 90 days of working together, her revenue was the highest it had been in 3 years.
• Her overall monthly revenue was up 120% year over year
• As of January of 2019, her recurring membership revenue was up year over year by 38%.
Online bookings increased to 639% and attendance shot up to 75% year over year.
She was able to delegate work that had once bogged her down and developed her staff to take more responsibility, freeing her to truly become an entrepreneur.
New photos and strategies improved her website – it’s now engaging, inviting, and professional, while encouraging online booking and sales.
She had a crazy successful Open House which brought in nearly $2,600 and 144 visits – 66 of which were brand new customers. All this, despite rainy and cold weather!
Just take a look at these powerful metrics:
Revenue
January 2019 up 101% y/y
December 2018 up 101% y/y
November 2018 up 120% y/y
Online bookings
January 2019 up 606% y/y
December 2018 up 616% y/y
November 2018 up 639% y/y
Memberships
February 2019 up to 242 over 146 (66%)
January 2019 up to 237 over 137 (73%)
December 2018 up 217 over 135 (61%)
Attendance
January 2019 up 75% y/y
December 2018 up 57% y/y
November 2018 up 60% y/y
Auto pay revenue
January 2019 £11,378 vs £7,008 (38% growth y/y)
December 2018 £10,583 vs £6,648 (37% growth y/y)
November 2018 £10,434 vs £7,131 (32% growth y/y)
November 2018 up 217 over 141 (54%)